Atarim
Atarim AI is the first multi-human, multi-agent collaboration platform built for web agencies and creative teams. Instead of managing projects, Atarim brings together an AI Inner Circle, specialized agents in design, copy, clarity, SEO, accessibility, and QA, who work right alongside your team.
The Challenge
Agentic AI was still new, and “AI fatigue” was everywhere. People had seen endless tools promise the world, and Atarim needed to prove it wasn’t just another assistant, it was an entirely new category.
My goal was to reshape how people thought about AI in creative work: not as automation, but as collaboration.
To get there, we had to:
-
Cut through the noise of generic AI marketing
-
Educate the market about multi-agent workflows
-
Show real proof that AI could act as a teammate, not a tool
.png)
Increased LinkedIn reach by 87% year-over-year, using platform growth to boost networking opportunities and visibility.
Increased Twitter reach by 75% in 2024 compared to 2023, expanding audience engagement and brand awareness.
The Strategy
To position Atarim as a true thought leader in the creative tech space, I built a “show, don’t tell” strategy that treated our AI agents as actual team members, not just tools.
Instead of relying on claims or feature lists, I leaned into transparency and storytelling. I adopted a build-in-public mindset and made video my core medium, using POV content, live demos, and real-world use cases to prove the Inner Circle’s value in action.
This approach didn’t just showcase capability; it humanized the brand, sparked real conversations, and built lasting trust with designers and agencies who could finally see what collaboration with AI should feel like.
.png)
Maintained an impressive 4.5% average engagement rate across all social channels in 2024, higher than the industry standard of 2%.
Contributed to the successful execution of a 12,000-attendee agency summit by live-tweeting the event, supporting design efforts, and designing promotional emails.
My Favorite Design Work
