Atarim
It's not 2022 anymore, and calling something "AI-powered" isn't the compliment it used to be. Here's how I grew Atarim's following by 91% in a market where AI has become noise, and how I can do the same for you.
I Made a Huge Impact in One Year:
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Social following
Change
2024
2025
Total Reach
Engagement
Video Views
27.4K
78.6K
2.61%
30.4K
52.3K
301.8K
5.19%
73.7K
+91%
+284%
+99%
+142%
AI Fatigue Was Everywhere
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2025 was a defining year for Atarim as it pivoted from a collaboration tool into the world’s first agentic creative team. But calling something “AI” didn’t hit the same way it did in 2022, and leading with it would have made us blend in.
Customers didn’t want more AI. They wanted their problems solved.
They’d seen endless tools promise the world or jump on AI for no real reason, and Atarim needed to prove it wasn’t just another one.
Here's what I was walking into:
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Every tool in the feed was screaming "AI" about the same stuff, so it all blurred into noise
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Agency owners had been burned enough that they tuned out anything that didn't fix a real headache that day
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AI had flooded the web with sites built fast and broken, and somebody had to clean up the mess
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Wapuu I designed for Atarim's WCEU 2025 Booth
The Strategy
I knew the rise of vibe-coded, messy websites meant a massive demand for QA, so I built a strategy around a simple idea: if you can vibe code a website, you can "vibe QA" it too.
I made POV-style content, ran website teardowns (I even let community members submit their own sites), put together before/after content showing the fix in action, and ran "spot the bug" challenges that got people guessing before the reveal.
I wanted Atarim to feel like the missing step in your workflow.
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Analytics comparison: Full Year 2024 vs. Full Year 2025
My Favorite Design Work
Replaced Feature Posts With Workflow Content
Instead of "here's what Atarim can do," I showed the outcome in ways that were actually fun to watch. POV content, quick demos, and real scenarios replaced boring feature highlights. People recognized their own workday in it, and that's what made it stick.
Here’s How I Turned That Strategy Into Content That Performed:
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Used Personal Accounts as a Force Multiplier
I leaned into personal accounts alongside the brand, turning leadership and team voices into distribution channels. This expanded reach way beyond the company page and made the content feel more human, trustworthy, and fun!
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Created Interactive Experiences That People Wanted to Share
I built interactive content that tapped into agency pain points. These were built to be sent to a coworker, not just watched. By turning real frustrations into something fun to play with, I created a loop that pulled people into the brand and made the community part of the content.
