Atarim
Atarim is the leading collaboration platform built for web agencies and freelancers, streamlining client communication and project management. With intuitive visual feedback tools and automated workflows, Atarim helps teams deliver projects faster and with less hassle.
The Challenge
Atarim’s content didn’t position it as a leader in the design collaboration space. Thought leadership pieces were rare, and the brand wasn't driving conversations about industry trends or creative workflows. Without original takes or opinion-driven content, it blended into the noise instead of rising above it. This made it harder to gain trust from high-level agency professionals and designers.
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Increased LinkedIn reach by 87% year-over-year, using platform growth to boost networking opportunities and visibility.
Increased Twitter reach by 75% in 2024 compared to 2023, expanding audience engagement and brand awareness.
The Strategy
To position Atarim as a thought leader in the design space, I built a content strategy focused on value-first storytelling and industry authority. I introduced content pillars around creative workflows and real use cases, supported by educational posts, POV-style videos, and trend-driven commentary to boost engagement and credibility.
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Maintained an impressive 4.5% average engagement rate across all social channels in 2024.
Contributed to the successful execution of a 12,000-attendee agency summit by live-tweeting the event, supporting design efforts, and crafting promotional emails.
My Favorite Design Work
