Atarim

Atarim AI is a multi-human, multi-agent collaboration platform built for web agencies and creative teams. I owned the positioning, messaging, and creative strategy across social, video, and launch content, reframing a complex AI product into a collaboration-first story designers could trust.

The Challenge

Agentic AI was still new, and “AI fatigue” was everywhere. People had seen endless tools promise the world, and Atarim needed to prove it wasn’t just another assistant, it was an entirely new category.

My goal was to reshape how people thought about AI in creative work: not as automation, but as collaboration.

To get there, we had to:

Cut through generic AI marketing by avoiding feature-first messaging
Educate the market on multi-agent workflows through demos
Prove AI could act as a teammate by showing it embedded in real workflows

Grew total social reach from 78.6K (2024) to 301.8K (2025), a +284% YoY increase.

Increased total social following from 27.4K (2024) to 52.3K (2025), a +91% year-over-year increase.

The Strategy

I defined Atarim’s positioning and content strategy across social, video, and launches.

Instead of leaning on feature lists or vague AI promises, I built a “show, don’t tell” strategy that positioned the agents as real teammates inside the creative workflow. We shifted the narrative from automation to collaboration through POV content, live demos, and real use cases.

By making the AI visible inside actual work, the brand felt more human, sparked stronger conversations, and earned trust in a market exhausted by hype.