Atarim
It's not 2022 anymore, and "AI-powered" isn't the compliment it used to be. Here's how I grew Atarim's following by 142% in a market where AI has become noise, and how I can do the same for you.
My Impact Over a Year:
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Social following
Change
2024
2025
Total Reach
Engagement
Video Views
27.4K
78.6K
2.61%
30.4K
52.3K
301.8K
5.19%
73.7K
+91%
+284%
+99%
+142%
AI Fatigue Was Everywhere
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2025 was a defining year for Atarim as it pivoted from a collaboration tool into the world’s first agentic creative team. But calling something “AI” didn’t hit the same way it did in 2022, and leading with it would have made us blend in.
Customers didn’t want more AI. They wanted their problems solved.
They’d seen endless tools promise the world or jump on AI for no real reason, and Atarim needed to prove it wasn’t just another one.
To get there, I had to:
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Cut through generic AI noise by focusing on user outcomes
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Make complex workflows feel simple through real-world video demos
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Ground everything in agency reality so the value felt instantly familiar
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Wapuu I designed for Atarim's WCEU 2025 Booth
The Strategy
With the rise of AI, I saw a new wave of "vibe-coded" builds coming fast and messy. That meant one thing: a massive demand for QA.
So I built the messaging around outcomes and what was possible when you not only built with AI but shipped with it as well. That's where the real wins show up.
Faster workflows. QAing your vibe-coded sites without hiring more people. Clear, actionable feedback instead of "make it pop." Fewer revision loops.
I wanted Atarim to feel less like a tool and more like the missing step in your workflow.
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Analytics comparison: Full Year 2024 vs. Full Year 2025
My Favorite Design Work
Replaced Feature Posts With Workflow Content
Instead of "here's what Atarim can do," I showed the outcome in ways that were actually fun to watch. POV content, quick demos, and real scenarios replaced boring feature highlights. People saw themselves in the workflow, not just the product, and that's what made it stick.
Here’s How I Turned That Strategy Into Content That Performed:
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Used Personal Accounts as a Force Multiplier
People don’t follow brands, they follow people. So I leaned into personal accounts alongside the brand, turning leadership and team voices into distribution channels. This expanded reach beyond the company page and made the content feel more human and trustworthy.
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Created Interactive Experiences That People Wanted to Share
I built interactive content using vibe-coded apps that tapped into agency pain points. These weren’t just engaging, they were built to be shared. By turning frustrations into playful, relatable experiences, I created a viral loop that pulled people into the brand and made the community part of the content.
