Bertha.ai

Bertha.ai was the first AI writing assistant to integrate directly into WordPress, paving the way for seamless content creation within the world’s most popular CMS. Designed to be your AI writing pal, Bertha.ai helps content creators craft captivating copy effortlessly, no matter where they are online.

The Challenge

Bertha.ai was ahead of the curve, helping creators write smarter directly inside WordPress long before ChatGPT made AI mainstream. But as AI tools suddenly exploded in popularity, the landscape became crowded and noisy. While Bertha's core product remained powerful and deeply integrated, many potential users struggled to see what truly set it apart.

The Strategy

Achieved an average engagement rate of 3.2% during our collaboration, exceeding the industry standard by 2%.

Expanded monthly content reach from an average of 120 to an average of 3,800 across 2 platforms.

Achieved a 42% increase in Meta & X followers the first three months of working together.

built a content strategy focused on product clarity and real user value. I highlighted key advantages, like Bertha’s Chrome extension, which lets users write directly on any website without switching apps. Through short-form video demos and sharp messaging, I positioned Bertha as a creative sidekick with more features than newer tools like ChatGPT.