FocusWP

FocusWP provides white-label website development, SEO, and social media services for agencies that want to scale without adding overhead. I led social content strategy and execution to help agencies quickly understand the value of delegation and position FocusWP as a trusted extension of their team.

The Challenge

When I joined, FocusWP was nearly invisible on social media.

No consistent posting
No awareness in the agency space
No clear voice that communicated value

Despite offering a powerful white-label solution, most agency owners had never heard of FocusWP, and those who had struggled to understand how it fit into their workflow. The result was missed opportunities, low engagement, and a brand that wasn’t reaching the audience it was built for.

A mockup of the FocusWP website on a desk

The Strategy

Maintained an average engagement rate of 2.9%, exceeding industry benchmarks by 2%.

Grew monthly content reach from 90 to 540 across three platforms, achieving 6x growth.

Drove a 20% increase in Meta followers within the first three months of collaboration.

I focused on making delegation feel obvious, approachable, and profitable. Using a mix of humor, relatable agency pain points, and educational content, I showed how FocusWP’s white-label services removed bottlenecks and created space for agencies to grow.

By consistently highlighting real agency scenarios and outcomes, I positioned FocusWP as the behind-the-scenes support system agencies didn’t realize they needed, but quickly came to rely on.