FocusWP
FocusWP is your secret weapon for scaling your agency! Picture this: you hand off website development, SEO, and social media management to a dream team of experts, freeing you up to chase the big wins. With lightning-fast turnarounds and top-tier talent, FocusWP empowers you to deliver high-quality services without the hassle of overhead.
The Challenge
When I began working with FocusWP, the brand had virtually no social media presence and no ongoing marketing efforts. Despite offering a powerful white-label solution for agencies, it lacked visibility and awareness in the spaces where its audience spent time. Agency owners weren’t hearing about FocusWP at all, let alone understanding how it could help them grow.
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The Strategy
Achieved an average engagement rate of 2.9% during our collaboration, exceeding the industry standard by 2%.
Expanded monthly content reach from an average of 90 to an average of 1,100 across 3 platforms.
Achieved a 25% increase in Meta & X followers the first three months of working together.
I built a social media presence from the ground up with a strategy designed to speak directly to agency owners juggling too much. Using a mix of humor, relatable content, and education, I focused on showing how delegation isn’t just helpful, it’s profitable. By consistently highlighting how FocusWP’s white-label services remove bottlenecks and create room for growth, we positioned the brand as the support system agencies didn’t know they needed.
