Maximize Your Black Friday Reach with These Must-Know Social Media Tips!
- Sep 28, 2024
- 2 min read
Updated: May 9
Black Friday is just two months away!
Now’s the time to get serious about social media while you’ve still got time to build authentic connections and plan your content.
Here are a few tips I’ve put together to help you make sure your strategy is set for success:
1. Start Building Relationships Early
Don't wait until November to start engaging! Start posting consistently now and join conversations that matter to your target audience. Engage with their posts, offer valuable tips, and position yourself as the go-to expert in your field. Seek out people facing challenges and provide genuine solutions. Build authentic connections and be proactive in helping others. Don't leave simple comments - respond with genuine enthusiasm.
2. Create a Content Calendar
Don’t wait until the last minute to figure out what to post. Plan a content calendar that balances education, entertainment, and value for your audience. Aim for 80% of your posts to be helpful, insightful, or entertaining, while only about 20% should focus on sales or promotions.
This approach builds trust and keeps your audience engaged without overwhelming them with sales pitches. A well-planned calendar will keep you organised and allow you to be more strategic about your messaging throughout November.
3. Launch a Pre-Social Campaign
Black Friday is a battle for attention, and your audience is getting bombarded with offers. Why not get ahead of the game? A pre-social campaign can help you warm up your followers. Start teasing sneak peeks of what’s coming or offer early-bird deals to create buzz and excitement before the rush.
4. Create Eye-Catching Content
Eye-catching visuals are key to stopping the scroll on social media. Keep text minimal to let your visuals shine. For video content, focus on using popular TikTok hooks to capture attention instantly and draw viewers in from the first second.
To maintain their interest, engage with your audience by asking thought-provoking questions, addressing their pain points, and offering educational content that resonates with them.
5. Think Long-Term
Black Friday is important, but it’s just the beginning.
Use this time to lay the foundation for a successful 2025. Keep your audience engaged now so they’ll stick around long after the sales are over. The consistency you build will help the algorithm push your posts to more people, setting you up for continued success.
By starting now, you’ll be ready to rock Black Friday and set yourself up for future growth. What are you doing to prepare for the big day?
Let’s chat about your strategy in the comments!
If you're looking for help to get your social media Black Friday-ready, let's work together to craft a strategy that builds relationships and drives engagement.
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