September Social Media Highlights

Hey everyone! 👋

So here’s the latest breakdown of the updates from TikTok, Instagram, YouTube, and LinkedIn for this month:

1. TikTok's Latest Features: Expanding Creativity and Insights 🎨📊

• Text-Based Posts: TikTok is testing text-based posts, allowing creators to share content beyond video, with up to 1,000 characters. This opens up new opportunities for brands to experiment with text-driven engagement like storytelling, announcements, and quick tips without relying on video content.

• Profile Views Insights: TikTok has introduced new Profile Views Insights, providing a clearer view of who is checking out your profile. This can help brands better understand their audience and tailor their content accordingly.

• Delete and Redo Option: Creators can now replace videos without losing engagement, making it easier to refine content without sacrificing interaction metrics. I actually just used this a few days ago. 😅

• Longer Uploads & AI-Generated Content Labels: With hour-long video uploads now available, creators can dive deeper into more comprehensive content. Additionally, TikTok's introduction of AI-generated content labels adds transparency to user-generated AI content, fostering trust within the community.

• TikTok Studio for Advanced Analytics: TikTok’s new Studio feature provides creators with more in-depth analytics, helping them measure performance more effectively and make data-driven content decisions. 📈

2. Instagram: Smoother User Experience & Enhanced Interaction 📱✨

• 60-Second Stories: Instagram is working on expanding Stories to 60 seconds without splitting them into multiple frames, making for a smoother viewing experience. This is especially beneficial for storytelling, product demos, or behind-the-scenes content. Who else is excited about this feature? I can't even tell you how many times I've tried to add something to my story, only to realize it was limited to 15 seconds!

• 10-Minute Reels: Instagram is testing 10-minute Reels, giving creators more room for creativity and in-depth content. Longer Reels can be a powerful tool for sharing tutorials, product reviews, and detailed content pieces that are traditionally too long for Instagram’s shorter formats. Seems like just yesterday they allowed us to go up to 90 seconds.

• Polls in Comments: Instagram has added a fun new feature that allows polls in comment sections on feed posts and Reels. This can drive more engagement by encouraging interaction and feedback directly within the content.

• Enhanced Search Capabilities: Instagram now allows users to search for posts by keywords found in comments and captions. This improves discoverability for creators and brands, so make sure to optimize your captions with relevant keywords. 🔍

3. YouTube's AI Integration: Smarter Video Summaries 🤖🎥

• AI-Generated Video Summaries: YouTube has introduced auto-generated video summaries, allowing viewers to preview long-form content before committing to watch. This is a game-changer for both creators and viewers, as it enables users to get a snapshot of what to expect from longer videos.

4. LinkedIn's Push into Video and Content Tracking 📊📹

• Video Tab: LinkedIn is testing a dedicated video tab, making video content more accessible to users. With video being one of the most engaging formats on social media, this feature will help brands and professionals stand out in a more focused space. If you don't have access to this yet you may soon.

• Dynamic UTM Parameters: LinkedIn has also added dynamic UTM parameters to help marketers track content performance more efficiently. This is particularly useful for B2B marketers who rely on LinkedIn for lead generation and want to track the effectiveness of their campaigns.

---

That’s all the updates from the last month! 📅

I’ll be back with more. Your strategy is only as strong as your ability to adapt—so make the most of these changes and keep pushing your content forward. 🚀

Cheers,

Zachery